About

Hi, I’m Nubia Natalie—most people call me Natalie.

I’m a business strategist, mentor, and educator with over 20 years of experience in retail strategy, merchandising, and financial planning.

I’ve built my career across global brands including The Walt Disney Company and VF Corporation, where I led merchandise planning, allocation, and inventory strategies that supported revenue growth, margin improvement, and operational efficiency.

Alongside this corporate experience, I’m also a college professor in fashion merchandising and consumer affairs, where I teach and mentor students preparing for careers in the fashion and retail industry.

I’m the founder of Nubia Natalie, an activewear brand rooted in design, culture, and purpose-driven storytelling. Building my own brand has given me firsthand experience in product development, business structure, and what it truly takes to turn ideas into sustainable businesses.

Today, I work at the intersection of business strategy and personal development—supporting both established brands and individuals who are ready to bring more clarity, structure, and direction to what they are building.

For brands, this looks like retail and financial strategy, merchandising systems, and operational planning.

For women and emerging entrepreneurs, this looks like mentorship, clarity, and guidance on turning experience and ideas into income and direction.

At the core of everything I do is one belief:

Structure creates clarity. Clarity creates growth.

MBA, Finance — University of La Verne
BS, Business Administration (Marketing Management) — California State University, Los Angeles
BA, Fashion Merchandising — California State University, Los Angeles

I work with fashion, retail, and consumer product brands to bring clarity, structure, and profitability to their merchandise planning and business strategy.

With over 20 years of experience in retail planning, merchandising, and financial strategy, I support leadership teams in translating complex inventory and financial data into clear, actionable decisions that improve performance across the business.

My work bridges strategy and execution—ensuring that planning, buying, and allocation decisions are aligned with revenue goals, margin improvement, and long-term growth.

Core Areas of Support

Retail & Merchandise Strategy
Building stronger planning frameworks across buying, allocation, forecasting, and inventory management.

Financial Planning & Open-to-Buy Strategy
Developing OTB structures, forecasting models, and inventory plans aligned with financial and business goals.

Inventory Optimization & Performance Analysis
Analyzing sell-through, size curves, margin, and stock efficiency to reduce excess and improve profitability.

Operational & Process Improvement
Refining merchandising and planning workflows to improve execution, alignment, and accountability across teams.

Fractional Strategic Advisory
Ongoing support for leadership teams needing experienced guidance in merchandise strategy, planning systems, and business decision-making.

Every engagement is tailored to the specific needs of the business, with a focus on clarity, execution, and measurable outcomes.

In addition to my corporate advisory work, I also mentor and support women and emerging entrepreneurs who are building clarity around their skills, direction, and income pathways—bringing structure to both business and personal growth.